Home > journalism, Uncategorized > AP Gateway goes mobile, plans to serve iPad content

AP Gateway goes mobile, plans to serve iPad content

The Associated Press announced Friday it will soon create a new business unit called “AP Gateway” to focus on distribution of content to mobile platforms such as e-readers. Here’s a copy of the full press release via Tomorrow’s Book.

While the scope of AP Gateway will extend beyond e-readers, the predominance of the iPad in its announcement is certainly a vote of confidence in the new Apple platform.

Also notable was AP CEO Tom Curley’s statement on the nature of mobile content:

“Rather than just repurpose our content across formats, we now have a real opportunity to innovate and create differentiated experiences of the news across formats that will excite all of us, from producers to consumers of news.ā€

Now, I’m not so naive that I don’t recognize this is standard boiler-plate for news ventures today. No one endorses simply repurposing content anymore. However, as the iPad and e-readers gain importance in the eyes (and wallets) of news companies, the possibility of reader-specific content could soon become reality. In my opinion ā€” and arguably the AP’s opinion ā€” the iPad may have the market draw to kick of that trend.

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