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'the people formerly known as the audience…'

If you are even remotely plugged into the digital media debates of our time, you’ve probably encountered Jeff Jarvis, author of What Would Google Do and a persistent openness extremist. Despite my description of Jarvis’ views, I happen to find much of what he says compelling, and I particularly liked the way he recently expressed his dissatisfaction over the iPad.

An overreaction? Probably. But I can certainly get behind his rationale. Jarvis believes the iPad’s limited ability to create content is a deal-breaker. I agree. The new Web is all about creating and sharing, not passively consuming. In particular, I like the way Jarvis’ expresses this sentiment in his resent talk at re:publica 2010 in Berlin (about 37:00 on the timeline):

“The problem with the iPad is I couldn’t see a use for it…That scares me: that we move back from a world where we, the people formerly known as the audience, become an audience again.”

Also, check out his comments on why the media loves the iPad (read: because it gives them back the control that the Internet has democratized).

Don’t get me wrong; I’m not a Jarvis fanboy in every respect. However, I do think he forces us to consider our preconceived notions about digital media, and his arguments, if not compelling, at least serve a provoking pedagogical function.

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