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Posts Tagged ‘e-book retailers’

Kindle on your iPad?

Last week, Amazon rolled out two more Kindle applications to bring their e-book distribution to more platforms — an app for MacOS and a plan to bring it to the iPad.

Kindle on the iPad

A Kindle application for the iPad.

At first glance, it seems counter intuitive for Apple to allow its biggest competitor in the e-reader market to develop distribution applications on its own platform. The company has been in negotiations with media conglomerates to supply content for the iPad, but Amazon’s application would steal users away from the company’s new iBooks store.  Apple’s locked-in philosophy has become infamous, best exemplified by its iTunes-iPod strategy. By controlling both the content distribution and platform, Apple dominated the competition. Why let Amazon break the chain?

It’s time for some speculation. Even though it goes against traditional Apple ethos, allowing Amazon’s app on the iPad could still hold benefits. For years, Apple users have railed against the company for locking them into proprietary platforms and services. Relaxing that legacy of control could hold more appeal in the e-reader market, where market segments are still developing.

The move may also appeal to users already using Kindle software. Amazon already has a substantial user base. Wired reported that Kindle books outsold real books on Amazon last Christmas. Offering the service on the iPad platform could give Apple an opportunity to reach users that have already bought into Kindle, enticing them back to the fold with glossy screens and color display — perhaps before ultimately cutting the umbilical.

Of course, all this is just speculation. Amazon’s new Apple applications remain a mystery. And the development could highlight a greater controversy in the making: Who distributes e-books and who makes e-readers? Currently, it looks like that battle will converge on the iPad, with retailers all fighting for the vaunted platform.

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